“We think that good aesthetics can be a lever to convince people adopting healthy behaviours and lifestyles.” Giovanni Randazzo and Matteo Melotti founders of 24Bottles. 24Bottles is an Italian design brand born in 2013. Their aim is to reduce the impact of disposable plastic bottles on the planet and our lives. They wanted to come up with the most convenient and functional solution to meet the need to hydrate in a healthy, elegant and ecological way, day by day. 24Bottles create useful and functional objects that make the world a more pleasant and less polluted place. They believe good design can change things for the better. Their lightweight bottles combine form and function, so as to foster a more sustainable and comfortable lifestyle, while keeping personal style in check.