As with many Japanese brands, the attention to detail and product design innovations are of paramount importance. Hightide produces elegant everyday stationery and lifestyle designs with a clear retro and analogue feel. They feature products that mix traditional Japanese designs with day-to- day functionality. Hightide is the creation of two friends: a Japanese surfer and a design aficionado, who decided to create a company based on the importance of being fulfilled both spiritually and emotionally.
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