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Tradition turned into art. In the autumn of 1933, Josep Escoda Roig (1902-1982) founded in Sabadell, near Barcelona, a small business of paintbrushes for decoration and fine arts. It became the first factory in Spain, since artists had used brushes made in France and Germany until then. Josep’s main objective was to make the best brush, and that’s what he transmitted to his sons, Josep and Ricard, and they transmitted it to their daughter and sons, Anna, Ricard, Marc and Josep. Thus, it is the third generation of brush makers who love what they do, who know what the artist wants, and who are conscious of the fact that their industrial legacy is a small contribution to the world of art.
l principal objetivo de Josep fue fabricar el mejor pincel, y así lo transmitió a sus hijos, Josep y Ricard, y estos a los suyos, Anna, Ricard y Josep. Es, por lo tanto, la tercera generación de pinceleros que aman lo que hacen, que saben lo que quiere el artista, conscientes de que su aportación industrial es una pequeña contribución al mundo del arte.
