The story of El Moderno Concept Store began in . At that time, Delphine and I (David) lived a few meters away from what would become the store, on the same street, at number 39. Since 2012, we had been living in Malasaña, a neighborhood much appreciated by artists, students and night owls, which had become a magnet for tourism.

Delphine's family is half Belgian and half French, and when we went to visit her, we always stopped at design stores in Brussels or Paris (depending on where we went). On our travels, we always regretted that there were no similar stores in Madrid: places where craftsmanship and design, both local and international, were brought closer to people in a pleasant and relaxed atmosphere.

Delphine had worked in visual merchandising for several fashion companies and always loved art. In addition to economics, she had studied art history. As for me, I studied Fine Arts and worked first as a designer, then as an art director. Before setting up El Moderno, I had created a company where we developed apps for children.

When my company went bankrupt and Delphine got fed up with her job, the idea that a store with a good selection of products that stood out for their design, quality and originality would be highly appreciated in Madrid gained momentum, and we decided to take the plunge.

We know that one of the main motivations to buy something is that it is beautiful, original, that it can be enjoyed over time and does not lose much of its value, that it is well designed or handcrafted with mastery. Being surrounded by beautiful things that inspire is not a matter of price, of being surrounded by luxury, it is a matter of style, of knowing how to combine, of attitude and of being up to date with trends.

The name El Moderno came about because one of the spaces we were considering for our future store was next to a store called La Antigua (The Old One) (in Corredera Baja de San Pablo, 45), a kind of Concept Store where you could find illustration, clothing and accessories with a vintage feel.

As our project was going to be more focused on a modern design, we thought it would be nice to call ourselves El Moderno (The Modern One), so people would remember our street as the place where La Antigua and El Moderno are located.

In the end, we didn't take the place next to La Antigua, but one a little further down, but the idea of the name stuck: El Moderno. What better name for a decoration, design and crafts store in the most alternative neighborhood of Madrid.

The four main categories of the store are decoration, stationery, accessories and jewelry, and graphic art.

We select among the best national and international brands so that, if you are thinking of giving yourself a treat, making a gift, buying a decorative object or a fashion accessory, you will find something that satisfies you and that you enjoy the process, in a beautiful store, with charm and an attractive and effective presentation and arrangement of products.

In October 2019 we launched our website with worldwide shipping. On our website we work hard to have well organized categories and collections, and make the shopping process easier for you. In addition, we have filters that can narrow down your search to fit exactly what you are looking for and make you feel like you have found a real treasure. That moment of satisfaction, of finding something that really connects with you, is incomparable. All of this is designed to make the experience easy for you so you can get on with your life without wasting time. In addition, you can count on fast delivery, reliability, beautiful packaging and attentive and friendly customer service.

During this journey, Delphine and I have been accompanied by our team, to whom we are very grateful for their effort and dedication. Among the most important people are Marcela and Marc, who have been working with us for more than 5 years and who started as sales clerks and are now responsible for the web and social networks (Marcela) and the store (Marc). Manuela (web) and Paul (store) have also been with us for a long time.

And finally, the most important part of our story is you, our customer, who has trusted us to give a gift on a special occasion to a loved one, decorate your home, buy a fashion accessory or treat yourself.

Thank you for joining us and recommending us during this time.

For our part, we will continue working to be your reference store in Madrid.

We love to hear “I love your store”, “everything is so nice”, “whenever I have to make a gift I come here”, “when I have a guests at home I always bring them to your store because it is really original and beautiful” and “whenever we come to Madrid we always come here”. These are the words that confirm that our effort is worth it.

So, thank you very much for being part of this idea that became a reality and for joining us on this journey, trusting us to add a special touch to your life!

P.S.: In 2023, together with our friend Julian, we opened a spin-off of El Moderno Concept Store, which we call El Moderno Gallery, located in Cava Baja 47, in the neighborhood of La Latina. It is a store focused on decorative prints in Giclée quality where we collaborate with more than 60 artists from all over the world. We invite you to visit it!